Marketing Engine · Ads & Lifecycle
Paid campaigns and lifecycle journeys with a clear next step.
Reach relevant B2B audiences through paid campaigns, or guide contacts through onboarding, nurturing, and re-engagement. Novrith connects messages, audience context, and the data needed for the agreed program, with measurement suited to the action you want people to take.
What we build
Campaigns, journeys, and the measurement that connects them.
Start with ads, lifecycle, or both. Each program is scoped to its objective, its audience, and the action you want people to take.
Strategy and program design
Positioning, messages, segments, channel selection, objectives, and a test plan, built on your offer and customer knowledge.
Paid campaigns
Campaigns on LinkedIn, Google, and Meta: account setup, audiences, ads, tests, and a landing page when the program needs one.
Creative
AI-generated static and video creative, with copy, format adaptations, and test variants you approve.
Email and lifecycle journeys
Newsletters, email campaigns, nurturing, onboarding, and re-engagement on Customer.io, with entry, exit, and suppression rules.
Tracking and measurement
Conversion events, lead delivery, and centralized reporting in LeadJourney on channels, campaigns, creative, and conversion paths.
CRM integration
Where it is scoped, marketing source and attribution written to your CRM records, with commercial events synchronized back.
How it connects
Where Marketing Engine meets the rest of the system.
Marketing Engine works on its own. These are the handoffs it shares with the other Engines when a problem crosses teams.
- Hands offMarketing Engine To Revenue Engine
Leads reach your CRM, or an agreed register, with their source and attribution.
- ReceivesRevenue Engine To Marketing Engine
Won deals and their value flow back to the attribution layer, so the next campaign review starts from sales outcomes.
- ReceivesRevenue Engine To Marketing Engine
A new customer enters onboarding and lifecycle journeys based on their stage.
Data & Automation in this scope
- Tracking
- Integrations
- Synchronization
- Enrichment
- Routing
- Transactional email
We build this work inside Marketing Engine, so it is never a separate purchase. Outbound Engine owns cold prospecting. A redesign of your CRM is a Revenue Engine scope.
How we work together
A project, ongoing work, or both.
Every engagement follows the same six stages, from discovery to handoff. Their depth follows the work.
Implementation
We design and build the agreed program: accounts, audiences, creative, journeys, tracking, and reporting, validated before launch.
Ongoing management
When it is included, we operate campaigns and journeys, refresh creative, test audiences and messages, and review results with you.
FAQ
Questions about Marketing Engine.
Can we start with ads or email alone?
Yes. Ads and lifecycle can be commissioned separately, on one channel or several, according to the objective.
Do we need Attio?
No. Leads can reach your existing CRM or an agreed register. A lifecycle program doesn't need a sales pipeline when its purpose doesn't use one.
How is performance measured?
Against the action the program is designed for: a form, a booked demo, a subscription, or a journey step. Each conversion event has a defined meaning and source, and reporting documents what attribution can and can't see.
Who owns the ad accounts?
You do. Advertising accounts stay in your name, and you pay media spend directly to the platforms.