Outbound Engine · Outbound Systems
A prospecting system built to start relevant sales conversations.
Turn your offer and buyer knowledge into targeting, prospect research, messages, and outreach infrastructure. Novrith builds the system and can manage the agreed campaigns, connecting responses and their context to your team's follow-up.
What we build
A prospecting system, from targeting to handoff.
We work across LinkedIn, email, and phone, and confirm the fit of each channel for your offer, buyers, and markets before building it. Setup covers everything the agreed system needs.
ICP and targeting
Account criteria, buyer roles, segments, and exclusions, defined from your offer and customer knowledge.
Sourcing and research
Company and contact lists with source evidence, enrichment, verification, and qualification rules.
Outreach infrastructure
Channel setup, sender configuration, an appropriate ramp, suppression, and routing of responses.
Messages and sequences
First messages, follow-up steps, timing, and variants, built on an offer and claims you approve.
Response handoff and reporting
Every response reaches your team with its source and campaign context, alongside the reporting you agree on.
How it connects
Where Outbound Engine meets the rest of the system.
Outbound Engine works on its own. These are the handoffs it shares with the other Engines when a problem crosses teams.
- ReceivesData & Automation To Outbound Engine
Enriched and verified accounts inform targeting and research.
- Hands offOutbound Engine To Revenue Engine
Responses reach your CRM, or an agreed register, with their source and campaign context.
Data & Automation in this scope
- Enrichment
- Verification
- Matching
- Routing
- Synchronization
We build this work inside Outbound Engine, so it is never a separate purchase. No CRM rebuild is required. A redesign of your Attio system is a separate Revenue Engine scope.
How we work together
A project, ongoing work, or both.
Every engagement follows the same six stages, from discovery to handoff. Their depth follows the work.
Setup
We build the complete system for the selected channels: targeting, research, infrastructure, messages, validation, and handoff. Launch follows validation and your approval.
Campaign management
When it is included, we operate the agreed campaigns: refresh lists, research new audiences, test messages and targeting, monitor channel health, and review performance with you.
FAQ
Questions about Outbound Engine.
Which channels do you work with?
LinkedIn, email, and phone. We confirm the fit of each channel for your offer, buyers, and markets before we build it.
Do you handle replies or calls?
No. Your team handles every reply, call, and sales conversation. We build the system that routes each response to the right person with its context, along with the scripts and data your team uses for calls.
Do we need Attio?
No. Responses can reach your existing CRM or an agreed register. If you also want a sales system on Attio, that is a Revenue Engine scope.
What does campaign management include?
Operating the agreed campaigns, refreshing lists, researching additional audiences, testing messages and targeting, monitoring channel health, and reviewing performance with you. New campaigns within the agreed objectives are part of the work.