We design and build the operational infrastructure that lets B2B companies grow without losing control. CRM, work management, automation, and outreach: one integrated system, not a stack of disconnected tools.
Most B2B companies hit the same wall as they scale: the infrastructure that worked at 10 people breaks at 30, and what worked at 30 collapses at 60. Growth starts producing more chaos than capacity.
Novrith is the operations agency built for that stretch. We don't hand over tools and leave. We architect your operations into one system, build it, train your team to own it, not just use it, and keep refining it as you scale. Infrastructure designed to compound, not break.
The system
Novrith Engine
Integrated operational system
CRM architecture, pipeline design, and revenue operations.
Built on Attio. The system that gives leaders real visibility into where revenue comes from and what to do next, with data, automation, and enrichment under it.
Work management, project operations, and knowledge systems.
Built on ClickUp. The system that replaces ad-hoc coordination with a structured working rhythm: task management, workload visibility, and the documentation layer your team can actually use.
Custom workflows, integrations, and AI implementation.
Built on n8n and Cargo. The system that ties everything together: connecting your tools, enriching the data flowing through them, automating handoffs, and removing manual work that doesn't need a human. From basic data sync to AI-driven decision support.
LinkedIn outreach, cold email, and multi-channel prospecting.
The system that turns outbound into a predictable pipeline source: ICP-defined targeting, lead enrichment, multi-channel sequences, and the deliverability infrastructure that keeps them landing.
Methodology
Five stages from discovery to continuous optimization. Four design principles that shape every decision. A working cadence built around real handoff, so the system runs on your team's terms, not ours, when we're done.
Discovery & strategic assessment
A structured assessment of where things stand: process audit, tech stack, and where the bottlenecks actually live.
Systems architecture & design
We design the operational ecosystem before building it, and review the blueprint with you first.
Implementation & integration
Phased rollouts with continuous testing, integrated end to end into one working system.
Training & enablement
We train your team to own it, not just use it, with documentation they'll actually reference. A real handoff.
Optimization & evolution
We refine what's live and keep the system evolving as your business changes.
Case histories
We've built operational architecture for agencies, B2B SaaS companies, sustainability tech, editorial services, and more. Different industries, same pattern: replacing fragmentation with a system that holds, and stays in the client's control after we hand it off.
Social proof
“Marco helped us design and implement an Attio CRM system that truly reflects how an early-stage B2B SaaS grows, across investors, partners, clients, and ecosystem relationships. Instead of a generic contact database, he helped us build a tailored operating system for a PropTech startup with clear lifecycles, pipelines, and views that directly support our fundraising and GTM operations. He's extremely thoughtful, brings his own initiatives and ideas, and is very structured in how he works.”
Kristijan Jordanov
Founder & CEO · Net Zero Build
“We needed a CRM to serve as a single source of truth across our product, support, and go-to-market teams. Marco grasped our account structure immediately and was a genuinely engaged partner from start to finish, handling the full setup and automation while guiding us toward solutions that fit our culture and the way we work with clients. In a fast-growing company, having a partner like this is invaluable. I can't imagine what this process would have looked like without him.”
Alina Prelicz
Co-founder · Juo
“We loved working with Marco! He has exceptional attention to detail, a grasp of automations and data flows, and brings real rigour to how he works. At Lemonet our goal is to help brands get discovered, trusted, and recommended in search and AI by building their authority online. It's a complex system, and our data and acquisition flows were fragmented. Our goal is to reach PLG in 12 months and thanks to Marco, we now have the data model to do it. Still working together!”
James Devlin
Founder & CEO · Lemonet
“I'm a fractional GTM leader working across a few early stage companies & hired Marco to work on Attio setup, workflows & automation tooling. He's been patient, informative and collaborative as we identify use cases, approaches and implementation plans. He's super responsive when I'm blocked & leverages his connections across the app ecosystem to provide additional insights and discounts. He's a gem.”
Melissa Chambers
Founder · Operation LTD
“Working with Marco has been a very positive experience. His expertise as an Attio Expert and his knowledge of the platform were clearly evident throughout the project. The support he provided in setting up our automated workflows, specifically with our ERP, was highly professional and delivered the functional solutions we needed to move forward. We are very satisfied with the results and would recommend your services.”
Ettore Longo
Board Member · La Lucerna SRL
“Marco is a precise and punctual professional, always available when needed. We initially struggled with processes that couldn't handle the increased workload. Thanks to him, we now have a solid structure that supports the company's initial growth phase.”
Davide Falletta
Founder · Davide Falletta Editore
“Marco has been great setting up Attio for us! Not just from the technical side, but workflow and business process wise, he really thinks along to get everything right: the practical way! Highly recommended!”
Timo Raus
Co-founder · DutchGreenhouses
“Marco really understood the scope of our project and was key in importing all the info we had in Trello to Attio. Fulfilled the expectations and timings. I would recommend him without doubt. Thanks Marco!”
Joan Cavallé
VC · 4Founders Capital
Resources
Practical writing on building operational systems, scaling without chaos, and what actually works inside a growing B2B.
