GTM Agency
GTM systems built around how your business works.
Novrith is a GTM Agency for B2B software companies, agencies, and professional services firms. We design, build, and operate the system behind customer acquisition and sales, and connect it to the way client work is delivered.
Verified partner credentials
The system
From acquisition and sales to client delivery.
Four Engines cover the work. Each one delivers a complete result on its own and connects to the others when a problem crosses teams.
Data & Automation
- Enrichment
- Verification
- Integrations
- Synchronization
- Routing
- Signals
- Transactional email
We build this work inside the Engine it supports, so it is never a separate purchase.
- Acquisition:
- Acquisition:
- Sales:
- Delivery:
Operations Engine
Delivery Operations
A shared way to run client delivery, from agreed scope to completed work.
How the Engines connect
- FromData & AutomationToOutbound Engine and Marketing Engine
An enriched account informs outreach.
- FromOutbound Engine and Marketing EngineToRevenue Engine
A campaign response enters the CRM with its source.
- FromRevenue EngineToOperations Engine
A won opportunity becomes a project with the scope the delivery team needs.
- FromRevenue EngineToMarketing Engine
Won deals and their value flow back to the attribution layer, so the next campaign review starts from sales outcomes.
- FromRevenue EngineToMarketing Engine
A new customer enters onboarding and lifecycle journeys based on their stage.
About Novrith
One coherent system, from acquisition to delivery.
Our mission is to build a coherent GTM system that connects customer acquisition, sales, and client delivery. We translate business priorities into practical processes, useful data, and working infrastructure, so the path from first contact to delivered work is easier to understand, operate, and improve as the business changes.
The system starts with how your business works: the customers you serve, the offer you take to market, your commercial process, and the work you promise to clients. Those definitions guide the architecture, the choice of tools, and the connections between them. The work stays modular, so a single intervention addresses a defined need and fits the system you already have.
Strategy is part of the work. We help define your ICP, segments, value proposition, and campaign messages, using your knowledge of your customers and offer. You keep authority over business direction, commercial commitments, and sales decisions.
Four principles behind every system we build
Whichever Engine an engagement starts with, the same principles shape the design, the build, and the handoff.
Business definitions guide configuration.
Data models and workflows reflect the process you agree on. Tool choices and settings follow those requirements.
Every connection has an owner.
A shared integration or enrichment process has one defined scope and owner. Record matching, update direction, and error handling are part of the design.
Adoption is part of delivery.
We review the system with the people who will use it, and every handoff includes documentation and training.
Measures follow the problem.
We start from a relevant baseline and keep a technically working system separate from evidence of commercial or delivery improvement.
Architecture for the agentic era
An agent querying a pipeline depends on the definition of an opportunity, the meaning of each stage, and the records it is permitted to access. Those are decisions about how the business operates. We design data models, workflows, and permissions so those definitions are explicit for your team and for software that works with the system. We design the foundation; we don't build AI agents.
How we work
Six stages, matched to the work.
The same six stages apply to a focused project and to a broader implementation. Their depth follows the work, and stages can overlap or repeat as we learn more.
Discovery
Understand the business objective, the customer journey, and the people involved, then agree on the problem, the intended result, and who decides.
Audit & Mapping
Trace real records and handoffs through your current tools to find the gaps, dependencies, and facts the design has to respect.
Architecture Design
Agree on the data model, stages, owners, and connections, with acceptance criteria for the result.
Build & Validate
Configure, connect, and migrate, then test against representative cases, including incomplete data and failed updates.
Enablement & Handoff
Document the system, train the people who use and maintain it, and agree on ownership and support.
Ongoing Partnership
When included, we operate, maintain, and develop the agreed parts of the system alongside your team.
Tool stack
The stack behind a GTM system built around your business.
We implement, integrate, and automate the platforms your sales, marketing, and delivery teams rely on, so the stack works as one system.
CRM
Client delivery
Enrichment and signals
Integrations and automation
Cold calling
LinkedIn outreach
Cold email
Cold email mailboxes
Website visitor identification
LinkedIn to Attio sync
AI email client
AI meeting notes
Meeting scheduling
Email and lifecycle
Tracking and attribution
AI assistant
AI assistant
Case histories
Systems we designed, built, and handed over.
Each case describes the business problem, the system we built, and how the client team took it over.
Revenue Engine
How Juo unified partners, sales, and product usage into one Revenue Engine on Attio
From two disconnected worlds, sales and product data, to one connected system on Attio: partners, sales, customer success, and subscription usage telling a single story.
Operations Engine
How Merakyn turned fragmented operations into an Operations Engine on ClickUp
From disconnected CRM, projects, and delivery to a single operations backbone on ClickUp: pipeline, workload, and forecasts visible from one place.
Revenue Engine
How Net Zero Build turned scattered contacts into a decision-ready CRM for climate-scale fundraising
From investor data spread across spreadsheets and chats to a decision-ready CRM on Attio that powers fundraising and Saudi expansion from a single source of truth.
Marco helped us design and implement an Attio CRM system that truly reflects how an early-stage B2B SaaS grows, across investors, partners, clients, and ecosystem relationships. Instead of a generic contact database, he helped us build a tailored operating system for a PropTech startup with clear lifecycles, pipelines, and views that directly support our fundraising and GTM operations. He's extremely thoughtful, brings his own initiatives and ideas, and is very structured in how he works.
Kristijan JordanovFounder & CEO, Net Zero Build
Novrith helped us transform fragmented processes into a clear, scalable, and automation-ready operating system. Their value wasn't in implementing software, but in designing a way of working that gives us greater visibility, stronger coordination, and a solid foundation for growth. I would recommend them to any organization looking to build the operational backbone needed to scale with confidence.
Lorenzo D'AmelioFounder & CEO, Merakyn
Marco is an exceptional professional. I originally reached out to him for a one-off project on onboarding automation, but he turned out to be such a valuable ally that he's now, in every sense, my partner and colleague. He has full command of process organization, automation, and agentic systems, and he tackles challenges alongside me with the same drive I'd bring myself. A colleague you can truly count on.
Davide FallettaFounder, Davide Falletta Editore
We needed a CRM to serve as a single source of truth across our product, support, and go-to-market teams. Marco grasped our account structure immediately and was a genuinely engaged partner from start to finish, handling the full setup and automation while guiding us toward solutions that fit our culture and the way we work with clients. In a fast-growing company, having a partner like this is invaluable. I can't imagine what this process would have looked like without him.
Alina PreliczCo-founder, Juo
We loved working with Marco! He has exceptional attention to detail, a grasp of automations and data flows, and brings real rigour to how he works. At Lemonet our goal is to help brands get discovered, trusted, and recommended in search and AI by building their authority online. It's a complex system, and our data and acquisition flows were fragmented. Our goal is to reach PLG in 12 months and thanks to Marco, we now have the data model to do it. Still working together!
James DevlinFounder & CEO, Lemonet
I'm a fractional GTM leader working across a few early stage companies & hired Marco to work on Attio setup, workflows & automation tooling. He's been patient, informative and collaborative as we identify use cases, approaches and implementation plans. He's super responsive when I'm blocked & leverages his connections across the app ecosystem to provide additional insights and discounts. He's a gem.
Melissa ChambersFounder, Operation LTD
Working with Marco has been a very positive experience. His expertise as an Attio Expert and his knowledge of the platform were clearly evident throughout the project. The support he provided in setting up our automated workflows, specifically with our ERP, was highly professional and delivered the functional solutions we needed to move forward. We are very satisfied with the results and would recommend your services.
Ettore LongoBoard Member, La Lucerna SRL
Marco has been great setting up Attio for us! Not just from the technical side, but workflow and business process wise, he really thinks along to get everything right: the practical way! Highly recommended!
Timo RausCo-founder, DutchGreenhouses
Marco really understood the scope of our project and was key in importing all the info we had in Trello to Attio. Fulfilled the expectations and timings. I would recommend him without doubt. Thanks Marco!
Joan CavalléVC, 4Founders Capital
Who we work with
B2B teams that need a defined way to acquire, sell, and deliver.
B2B software companies
SaaS and other software businesses: lead-to-opportunity handling, account and usage context, onboarding, and lifecycle communications.
Agencies
Prospecting, proposals, the handoff from sale to delivery, project scope, and approvals across client work.
Professional services firms
Defined services, buyer relationships, opportunity qualification, and the move from an agreed engagement to its delivery.
Blog
Notes on building GTM systems.
Architecture notes on CRM data models, outbound, lifecycle, and delivery, written from the build.
Your outbound system doesn’t know what went wrong
A B2B outbound system gets no usable feedback: silence looks the same whatever caused it. The fix is four decisions that check themselves before the send.
Deal stage automation is a decision, not a trigger
Deal stage automation fails when it guesses. The design that holds: hydrate your own context, branch on what was sold, and refuse to build on bad input.
A project isn't a task list. It's a lifecycle.
Most operations break because a project is a folder of tasks, not a lifecycle. The project lifecycle data model: five objects, five states that hold delivery.
FAQ
Questions, answered.
What does Novrith do?
We design, build, and operate the system behind customer acquisition and sales, and connect it to client delivery. The work spans CRM architecture, outbound, ads and lifecycle marketing, data and automation, and delivery operations.
Do we need all four Engines?
No. One Engine can meet the whole need. Combining them makes sense when a problem crosses teams, for example when campaign responses need to reach sales with their context.
What is the difference between a project and a partnership?
A project delivers an agreed implementation and prepares your team to run it. A partnership continues after that: we maintain and develop the system or manage campaigns. A partnership can start with the first engagement or follow a project.
What does our team own after handoff?
The system runs in your own accounts. Handoff includes documentation, training, access, and an agreed owner for each part, so your team can operate it with or without us.
Which tools do you work with?
Revenue Engine is built on Attio and Operations Engine on ClickUp. Marketing and Outbound can work with your existing CRM. The tool stack above shows the platforms we build with.
How does an engagement start?
With a call about the problem you want to solve. Discovery then defines the scope, the people involved, and what the result should look like before anything is built.