Outreach Engine
Qualified pipeline, without the manual work.
LinkedIn outreach, cold email, and multi-channel prospecting, built on Lemlist and Cargo. Three tiers, from a foundational single-channel setup to an ongoing partnership.
The tiers
Three tiers, designed to compound.
Start with the foundation and grow from there. Each tier builds on the one before it, so the system gets more capable without being rebuilt.
Foundation
Your first automated channel.
Set up a working outbound system on one channel, LinkedIn or cold email, based on where your ICP is most reachable, with enrichment, deliverability, and GDPR compliance built in.
- ICP definition and targeting strategy
- Lead generation and data enrichment (Cargo)
- Outreach setup and campaign design (sequences, cadence, templates)
- Deliverability setup (email warm-up and domain config, or LinkedIn account safety)
- GDPR compliance framework (legitimate interest, opt-out handling)
- Full documentation for reference
Generally completed within three weeks.
Scale
LinkedIn and email, together.
Build a multi-channel outbound system, LinkedIn and cold email running in coordinated sequences with shared lead intelligence, enrichment, and scoring.
Everything in Foundation, plus:
- Multi-channel sequences (LinkedIn and email) in one Lemlist workspace
- Advanced lead generation across multiple sources
- Enrichment and scoring that prioritize leads before sequences (Cargo)
- A/B testing for sequences, messaging, and targeting
- n8n automations across the stack (lead gen, enrichment, outreach, CRM)
- Campaign analytics and reporting
Scoped after discovery.
Grow
An ongoing outreach partnership.
Ongoing outbound campaign management and optimization, with new campaigns, list refreshes, sequence iteration, deliverability monitoring, and channel expansion as you grow.
Everything in Scale, plus:
- Ongoing campaign creation and iteration
- List refresh and new audience targeting
- Sequence optimization based on performance data
- Deliverability monitoring and management
- Lead nurturing sequences
- New channel expansion as needed (e.g., WhatsApp)
- Dedicated Slack channel for direct support
- Quarterly strategy sessions
Minimum 6 months.
Platform costs included. We run the outreach tools (Lemlist, Cargo, Apify) under our own accounts, so you don't manage separate subscriptions.
FAQs
Questions, answered.
- Foundation is for businesses starting from zero on outbound, with no outreach infrastructure or automated prospecting. If you rely entirely on inbound, referrals, or manual outreach, Foundation builds your first automated channel, LinkedIn or cold email, based on where your ICP is most reachable.
- Scale is for businesses that need multi-channel outreach: LinkedIn and cold email working together with shared lead intelligence, enrichment, and scoring. It builds on a working single-channel system, existing or built through Foundation.
- Grow is for businesses that want a dedicated outbound partner: ongoing campaign management, list refreshes, sequence optimization, deliverability monitoring, and channel expansion.
It depends on your ICP. If your audience is active on LinkedIn and responds to direct messages (common for B2B tech, SaaS, and agencies), start there. If they're better reached by email (larger companies, traditional industries, or when volume matters), start with cold email. Discovery determines the best starting channel.
Yes. You can transition between tiers as requirements evolve, from Foundation to Scale, or directly to Grow. We handle it through a conversation to assess the new needs and ensure a smooth transition, carrying forward all previous campaigns, data, and infrastructure.
Yes. We manage the outreach tools (Lemlist, Cargo, Apify) under our own accounts, so you don't need separate subscriptions. Platform costs are factored into the service.
Outreach is designed around GDPR's legitimate-interest basis (Article 6(1)(f)): we target B2B professionals with a genuine business reason, include a clear opt-out in every message, honor opt-out requests immediately, document a Legitimate Interest Assessment per campaign, and apply country-specific rules (for example, the stricter requirements in Germany) during targeting.
- Foundation projects are generally completed within three weeks, depending on channel selection and deliverability warm-up (email warm-up typically needs two to three weeks before full-volume sending).
- Scale projects vary with the scope of multi-channel implementation. An estimated timeframe is provided after discovery.
- Grow is an ongoing partnership with a minimum commitment of six months, rather than a one-time implementation.
Yes. Tiers are designed to be flexible. If your needs don't fit neatly into one tier, the best approach is discussed during discovery and scoped accordingly.
Only the Grow tier requires a minimum commitment of six months. Foundation and Scale are project-based, with no ongoing contract.
All tiers include support during setup via email and scheduled 30-minute weekly touchpoint calls. The Grow tier additionally includes ongoing support through a dedicated Slack channel and 2-hour quarterly strategy sessions.
Many businesses benefit from multiple engines, for example a Revenue Engine to set up Attio combined with an Outreach Engine to start generating pipeline and an Automation Engine to connect them. Each engine works independently, but they are strongest as part of one integrated operational ecosystem. Multi-engine engagements are scoped during discovery.
